Are Problem Gambling Campaigns Targeting the Wrong Person?

by Feb 28, 2019Ad Agencies, Campaign Messaging, Campaigns, Discussion Points, General Public, Legislators, Operators, State Agencies

Are Problem Gambling Campaigns Targeting the Wrong Person?

THE SIMPLE CASE FOR YES

Most campaigns focused on addressing problem gambling do so by targeting and tailoring their message to the gambler. While it makes sense on the surface, the problem gambler is not the best person to target with this messaging as they either don’t believe they have a problem or lack the ability to implement a change on their own. Instead, we should be targeting family and friends to educate them on the warning signs of problem gambling and to provide them with resources to help their friend or family member.

THE SIMPLE CASE FOR NO

The only person that can change the problem gambler is the problem gambler. No one can force them to change if they don’t want to, so we should continue to target them with messaging in hopes that something gets through. 

+

WHAT DO YOU THINK?

Share your constructive views, ideas and suggestions on the topic, but there is a ZERO-TOLERANCE policy for insults, inflammatory remarks, and discussion that goes against The Before Gambling Project’s goal of reducing problem gambling and gambling harm through respectful discussion.