Using “Safe” or “Safer” When Describing Features or Tools

THE QUESTION:

Should the terms “safe”, “safer”, or “safest” be used when describing features or tools designed to reduce problem gambling or gambling harm?

THE SIMPLE CASE FOR YES

Deposit limits, cool off periods, and other tools available to the customer do make gambling safer and should be promoted as ways customers can ensure their gambling remains within their limits to avoid harm.

THE SIMPLE CASE FOR NO

The safest way to avoid problem gambling and gambling harm is to remain a non-gambler. Using the features or tools may provide a barrier for protection, but there is still risk involved. Using these terms in ads can create a false sense of security and simply isn’t factual.

IMPROVEMENT IDEA:

In the financial sector, companies must always disclose the risk of loss when mentioning growth. Why not do the same with gambling?

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WHAT DO YOU THINK?

Share your constructive views, ideas and suggestions on the topic, but there is a ZERO-TOLERANCE policy for insults, inflammatory remarks, and discussion that goes against The Before Gambling Project’s goal of reducing problem gambling and gambling harm through respectful discussion.